When he founded Carlsberg in 1847, J.C. Jacobsen set a clear purpose: “to develop the art of making beer to the greatest possible degree of perfection.”
Today, being the best isn’t just about having the best-tasting beer. We face extraordinary challenges of climate change, water scarcity and public health. We must take bold action now to secure the future of our business and the planet.
Together Towards ZERO is our response – a global sustainability plan based on four ambitions: ZERO carbon footprint, ZERO water waste, ZERO irresponsible drinking and ZERO accidents culture.
We have set science based targets to the more ambitious 1.5°C level of the Paris Climate Agreement, including zero emissions from our brewery by 2030, and a 30% cut in the carbon footprint of our entire value chain – our beer-in-hand footprint – from 2015 to 2030. We focus on where we have the greatest influence and impact.
The word “Together” is critical to our plan. We can only achieve our ambitious targets through by partnering with others to share ideas and expertise, and innovate for a better tomorrow.
Watch the video to find out about our collaboration to develop the future of beer packaging – the Green Fibre Bottle.
We’re constantly trying to make everything about our beers even better. For three years we worked with partners, looking at how to get rid of plastic rings on packs of cans. The solution sounds simple: sticking them together. But the impact is massive, halving plastic use from brewery to store. Globally it could save up to 1,200 tonnes of plastic – equivalent to 60 million plastic bags!
Alongside the Snap Pack, we launched our new Greener Green ink on the bottle labels and outer packaging of our new Carlsberg Danish Pilsner. With the switch, we became the first large corporation to introduce Cradle to Cradle Certified™ ink at the Silver level on our labels. This means they’re more easily recyclable and made with renewable energy. Now we are looking at how to achieve Gold level certification.
At the Carlsberg Laboratory in Copenhagen, where the pH scale was created and the first pure yeast extracted for brewing, a team of young scientists – some of the world’s brightest postdoctoral researchers – is working on the next breakthrough in cutting water waste and carbon emissions.