Chief executive officer (CEO), since 2019.
Tomasz joined Carlsberg UK having led Carlsberg Poland for six years and achieve significant progress in the region. His long and varied experience in FMCG includes tenure at P&G as MD in the Baltics and VP Sales, Marketing & Distribution for SAB Poland. He also spent four years as CEO for ING Insurance & Pension, Poland.
Vice president, on trade business unit, since March 2019.
Alistair joined Carlsberg UK in 2017 from Premier Foods, where he was sales director, responsible for sales, category development and value management. Prior to this, he spent 14 years at Cadbury; latterly in a number of customer sales roles and also leading the customer marketing team, where he drove development of the confectionery category strategy for the total UK organisation.
Vice president of corporate affairs since 2012.
Bruce joined Carlsberg UK having spent 18 years at Bacardi Brown-Forman Brands, where he held senior roles in sales, marketing and corporate affairs. Bruce sits on a number of industry bodies, including British Beer & Pub association. Bruce is also responsible for our Government Relations & Public Affairs globally.
Vice president, marketing, since 2016.
Liam joined Carlsberg UK having led major branding projects at global agency Landor. Prior to this, Liam was marketing director at, Bacardi Brown-Forman, overseeing the growth of Grey Goose and Bombay Sapphire; ABInBev, leading the charge on Stella Artois and the integration of Beck’s beer.
Vice president, human resources, since 2018.
Greg joined Carlsberg UK from his position as Senior HR Director, Commercial Functions, ESSA for PepsiCo. He began his career as Senior HR Officer at Nestlé in 1997, before joining Northern Foods as HR Manager and holding senior HR positions at PepsiCo culminating in his final senior appointment there.
Vice president, off trade sales, since March 2019.
Since joining Carlsberg UK, Chris has led the Independent Free Trade and off-trade customer planning function, covering crucial areas including sales capability, sales reporting and sales operations. Prior to joining Carlsberg, Chris worked for Mondelez and fulfilled a number of leadership roles across national accounts, field sales, customer marketing and category planning.