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Carlsberg and Liverpool FC extend partnership to 31 seasons

Carlsberg and Liverpool FC extend partnership to 31 seasons

23.05.19

Carlsberg and Liverpool Football Club have agreed a five-year extension to their iconic partnership - securing Carlsberg’s role as Official Beer until the end of the 2023-24 season.
MADS MIKKELSEN DEALS WITH THE PERSON RESPONSIBLE FOR CARLSBERG’S OLD BEER IN THE UK. PROBABLY.

MADS MIKKELSEN DEALS WITH THE PERSON RESPONSIBLE FOR CARLSBERG’S OLD BEER IN THE UK. PROBABLY.

22.05.19

Carlsberg brand philosopher Mads Mikkelsen returns to UK TV screens this May, as part of Carlsberg UK’s ambition to tell 97% of UK adults about new Carlsberg Danish Pilsner.
Earth Day: Pilsner & Polar Bears - What's the Link?

Earth Day: Pilsner & Polar Bears - What's the Link?

22.04.19

By Carlsberg UK Sustainability Manager, Peter Statham.