The alcohol-free revolution

Next time you’re scanning the bar, you might spot something a little different – a 0.4% abv lager from our partners at Brooklyn Brewery.

We’re committed to improving accessibility of great-tasting alcohol-free beers that don’t compromise on quality or taste. Now, with Brooklyn Brewery’s Special Effects available on tap, consumers won’t compromise on experience either.

As part of our commitment to increase availability and visibility of alcohol-free options on the bar, we also joined ClubSoda – the mindful drinking movement.

Laura Willoughby MBE, Co-founder at ClubSoda, said: "Beer has been a trailblazer for the no and low category but the availability of alcohol-free beer on draught has always been a sticking point. To see products like Brooklyn Special Effects visible on the bar top is a real game-changer. The reaction to it when we served it at our bar at Pub20 showed how eye-opening venues find a draught alcohol-free product. It does more than sell beer - it changes public perception of the quality and acceptability of an alcohol-free beer. It means no one has to feel left out at the pub and going alcohol-free is no longer a compromise on a night out."

Check out our selection of alcohol-free beers below ↓