Our brews bring people together to enjoy great experiences, and we want to ensure that they are always enjoyed responsibly. 

Our vision for a better tomorrow is a society without irresponsible drinking. No drinking and driving. No underage drinking. Just moderate consumption and enjoyment.

In this area, we work to enable, inform and encourage responsible choices, by improving availability of great-tasting alcohol-free beers, increasing access to information and collaborating across the industry to promote responsible drinking.

→ Read about our progress in our 2019 sustainability report

OUR TARGETS