What does a zero accidents culture look like?

All employees live by our safety rules, eliminating risks and preventing accidents. They do the simple things like holding the handrails on stairs and wearing personal protective equipment in our breweries and labs. They respect the separation of pedestrian and forklift pathways and apply life-savings rules like lock/out/ tag/out during machine maintenance.

They also look out for each other. If someone notices a colleague is at risk, he or she does not hesitate to intervene and highlight the potential danger. We also complement each other on positive behaviour.

That’s the kind of culture we’re aiming for.