Carlsberg UK Launches Competition for a Craft Brewer or Importer to Get Their Beer Listed in 'Crafted 2017' Range

Carlsberg UK has launched a competition –YOUR BEER, here? – offering craft brewers and importers the chance to get one of their beers listed in its award-winning Crafted 2017 portfolio.

Carlsberg UK has launched a competition – YOUR BEER, here? – offering craft brewers and importers the chance to get one of their beers listed in its award-winning Crafted 2017 portfolio.

The Crafted team is seeking entries of exciting brews with exceptional taste profiles, inspiring packaging and a beer which complements Carlsberg UK’s Crafted 2017 portfolio.

The winning brewer or importer’s beer will be showcased in this year’s Crafted portfolio and handbook – launching in April – making it available to stock in thousands of pubs, bars and restaurants through Carlsberg UK for 12 months.

Entering the competition has been made as simple as possible:

1. Visit for the terms and conditions and entry form

2. Submit the entry to for review

3. Send samples of the beer to accompany the entry form, ready for tasting

A shortlist of beers will be reviewed by a judging panel including: beer writer, Pete Brown; former journalist and hospitality industry expert Mark Stretton; and two members of the Crafted portfolio team from Carlsberg UK.

Adrian Rigby, marketing manager for Crafted at Carlsberg UK commented: "The craft beer category is brilliant, diverse and innovative, but above all, it’s competitive and the route to market can be challenging. That’s where we can help. As a brewer, we are committed to building the craft beer category and community in the on-trade and believe that through this opportunity and the established profile of our award-winning Crafted handbook, that we can give an up-and-coming craft star a helping hand."

The YOUR BEER, here? competition is open to entries until 5pm on 3rd March 2017.

All of the details are available here:


Competition Terms and Conditions

*Nominate a craft beer product (Nominated Product) for a chance to win a 12 month listing of the Nominated Product in Carlsberg’s 2017/18 Crafted publication (Crafted). Open to authorised representatives aged 18+ of the owner of, or the importer with exclusive distribution rights in the UK to, the Nominated Product only. Enter by completing the entry form available at, emailing the completed form to, and sending at least 3 packaged samples of the Nominated Product to David Gwilliam, Crafted Competition, Carlsberg UK Limited, 140 Bridge Street, Northampton, NN1 1PZ. Entries must be received by 17:00 on 3/3/2017. Entries will be judged by relevance to the Crafted publication, taste, branding and commercial viability. The Nominated Product must be available for 12 months from the date of the 2017 publication of Crafted. No sales guaranteed. Carlsberg’s standard terms and condition of purchase will govern any purchase of the Nominated Product by Carlsberg. The prize is not transferrable. Full ts&cs at:

Carlsberg UK: Carlsberg UK Ltd, 140 Bridge Street, Northampton, NN1 1PZ.

Media contact

Please address enquiries to:

Corporate Affairs Executive

Emilia Bland

Tel 07889652173 Email

Head of Corporate Affairs

Andrew Roache

Tel 07583 273 152 Email