Carlsberg EXPØRT Design Business Award Success

EXPØRT continues to win hearts, minds and major awards on their journey to re-invigorate the Carlsberg brand.

The rebrand of Carlsberg EXPØRT has been granted, not only the Gold Award, but also the prestigious Grand Prix, at the 2018 Design Business Association (DBA) Design Effectiveness Awards – recognition of the rebrand as the most commercially effective design project of 2017.

The Design Effectiveness Awards are the only awards scheme in the UK that uses commercial data as a key judging criteria - reserved only for projects whose contribution to a business’ success can be proven, nominees are the crème de la crème of design effectiveness accolades.

Lynsey Woods, Marketing Controller Carlsberg, said: “We were delighted to receive Gold within our category...then completely blown away when EXPØRT stole the show, winning the top award of the night. With this award honouring​ a design’s contribution to a business’ success – it is more reinforcement that new design has driven sales growth and is reinvigorating the Carlsberg brand. A heartfelt thank you to TAXI Studio who brought this project to life.”

Carlsberg EXPØRT has gained re-listings in five major UK supermarkets and picked up seven awards in various competitions over the last year along the way.

The collaboration with Taxi Studio on the redesign project is a best-in-class example of an agency collaboration that has delivered great success. The campaign evolution will see front-man Mads Mikkelsen as the face of the global campaign for a further two years.

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