Carlsberg last night announced the winners of its “Cheers to Green Ideas” crowdsourcing competition, at the Sustainia Award Ceremony in Paris.
The winners of the two awards were chosen from six finalists, selected from 162 ideas through a rigorous process in which a Carlsberg panel discussed and evaluated the ideas extensively. The panel was made up of representatives from many areas of the business, including research & development, marketing, sustainability, innovation and supply chain.
The three-week competition was launched in September in partnership with Copenhagen-based Think Tank, Sustania. Organisations, companies and members of the public around the world were invited to submit ideas that would make Carlsberg beer more sustainable.
The two awards presented were:
The Cheers to Green Ideas Award:
For entrepreneurs with a business concept or technological sustainability idea. The winner receives $US20,000 (£13,000) and a workshop with Carlsberg experts to further explore their idea.
The panel described the winning idea as surprising and truly inspirational, expanding the limits for what is possible within the brewing world.
The J.C. Jacobsen Special Award:
Aimed primarily at consumers (fun, engaging, behavioural change-based ideas). The winner receives $US10,000 (£6,500) and a chance refine their idea in collaboration with Carlsberg experts.
The panel described the winner as an individual with exceptional passion and drive, exemplified by the fact that he submitted no less than five ideas to the competition.
Charlotta Lyon, Vice President for Sustainability at Carlsberg Group, who announced the winners at the Sustainia ceremony, said: “The winning ideas are very different and show that beer sustainability can be improved in very different ways.
"Interestingly, both winning ideas were inspired by nature through bone-inspired design and algae-based wastewater treatment. I look forward to exploring the winning ideas with our Carlsberg experts and the winners. We might, for example, be able to produce biofuel for our trucks from algae. It’s definitely an idea that warrants further investigation.”