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San Miguel 0,0% Serves Designated Drivers With 2,000 Cans Of Alcohol-free beer at Classic Ibiza

Ragley Hall will mark the start of a nationwide ‘round’, which will see designated drivers to each Classic Ibiza event receiving a FREE San Miguel 0,0% in an effort to encourage responsible drinking

 

Designated drivers attending Classic Ibiza in association with San Miguel at Ragley Hall this weekend will be rewarded with a free can of San Miguel 0,0%, the alcohol-free beer from the premium Spanish beer brand.

 

Classic Ibiza will return for its second year at the sold-out Ragley Hall, the iconic Warwickshire venue. The Urban Soul Orchestra conducted by Stephen Hussey will entertain a capacity audience of dance music fans with classic Ibiza anthems in an open-air concert.

 

San Miguel has partnered with Drinkaware, the UK-wide alcohol education charity to raise awareness of responsible driving around the Classic Ibiza series. Classic Ibiza will host tens of thousands of consumers across seven events this summer.

 

Drinkaware CEO, Elaine Hindal, commented:  “We expect a significant number of  Classic Ibiza attendees to drive to Ragley Hall this weekend, and this is an excellent initiative to emphasise the importance of drink-free driving. We know that alcohol can slow down the mind and body’s responses, so the safest thing to do is to avoid alcohol if you are driving. At Drinkaware we also encourage people to take more drink-free days each week to improve health and wellbeing.”

 

Dharmesh Rana, Director of Marketing, World Beer at Carlsberg UK, commented: “We believe experiences such as Classic Ibiza should be enjoyed responsibly. As a business we are striving to be at the forefront of responsible drinking – this initiative is part of Carlsberg UK’s Together Towards Zero strategy, and is aligned with our commitment towards zero irresponsible drinking. We are delighted to have Drinkaware and Classic Ibiza on board, along with those music fans driving this weekend – we hope they take up our offer to enjoy the taste of a crisp ice-cold San Miguel 0,0%.”

 

San Miguel’s designated driver initiative will also be rolled out at the following Classic Ibiza events around the UK this summer:

 

  • Ragley Hall, Warwickshire – Saturday 6th July
  • Harewood House, Yorkshire – Saturday 20th July
  • Bowood House, Wiltshire – Saturday 3rd August
  • Blickling Estate, Norfolk – Friday 9th August

Media contact

Please address enquiries to:

Corporate Affairs Manager

Maria O'Brien

Tel +447889 652 076 Email news@carlsberg.co.uk