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Rumification

Distilled, the spirits division of Carlsberg UK, have launched their third edition of the Limited Edition Spirits Supplement – this time focused on Rum, which has been identified as ‘one to watch’ closely behind Gin.

Rum is a spirit with a history and variety of forms that is tough to beat, but it rarely gets the recognition it deserves. White, golden, dark and spiced might seem like an overwhelming range of options for the rum novice, but the 12 exciting rums we present in our latest spirit supplement serve as an ideal introduction to all things rum.

The new brochure features 12 limited edition rums including six times International Wine and spirit award winner El Dorado 15 Year Old, distilled in Guyana, South America & aged exclusively in ex-bourbon American White Oak.

When it comes to ranging rums, choice and variety of styles is key. Featuring in our limited edition range we have 5 golden rums from across the Caribbean and South America including; Angostura 1919, Bacardi Añejo Cuatro, Chairman’s Reserve, Pampero Especial and Ron Abuela. Moving onto the darker and aged rums we have included; Diplomático Mantuano, El Dorado 15 and Matusalem Gran Reserva 15 – all great sipping rums.

Onto spiced, we have a cracking new rum from the Pembrokeshire coast Barti Ddu (pronounced “Barti Thee”) which has amazing savoury seaweed notes, Chairman’s Reserve Spiced to pair with the original and Dead Man’s Fingers from Cornwall. Finally for the rum range, we couldn’t be without a classic for the summer in Mahiki Coconut – a blend of Caribbean rum and coconut to produce a great tiki-style rum liqueur for the perfect Piña Colada.

With customers asking more and more questions, we wanted to present some insights on rum production through the pages of this edition alongside our carefully chosen selection of rums. We’ve also suggested some cocktail recipes for bartenders, and a few handy anecdotes to help any readers with ambitions of storytelling. Blend it all together and you’ve got a handy one-stop shop about rum to fill a moment before or after your shift. Hopefully it will inspire you to expand and experiment with your rum selection.

> Download the Limited Edition Rum Brochure here

​Whilst being a fantastic category, it can be a difficult one to navigate for buyers and consumers alike and so, in conjunction with the Thinking Drinkers, Distilled have created another educational video all about rum.

 

 

Media contact

Please address enquiries to:

Carlsberg UK Press Office Team

Fleet Street Communications

Tel 0203 567 5800 Email carlsberguk@fsc.uk.com