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Probably the Best Bus in the World

Move aside the Boris Bus, and throw away the keys to the Brexit Bus. Carlsberg has parked up probably the best bus in the world, the Carlsberg Beer Bus.

Beer Battle Bus

Carlsberg promises to get the election done by unleashing Britain’s Beer potential, providing better beer for the many, not the few and unveiling Britain’s Snap Pack future. The campaign for “Better Beer for Britain” comes following Carlsberg’s revamp of its flagship beer in the UK.

The Carlsberg Battle Bus will be pulling up across the capital on Tuesday 10th December and Wednesday 11th December to deliver on the campaign promise in the form of a can of, probably, the most balanced pilsner in the world.

First arriving at Kings Cross on Tuesday 10th December, the Carlsberg Battle Bus will move to Charing Cross on Wednesday 11th December and offer adults over the age of 18 one free sample of its new Danish Pilsner.  

Carlsberg will not be looking to debate over its brew after successfully completing its mission to revamp every aspect of its beer. The end-result is a perfectly-balanced 3.8% ABV Danish Pilsner, which has been ‘rebrewed from head to hop’ to deliver a crisper, fuller flavour than its predecessor. Early opinion polls are favorable, indicating that 59% of UK lager drinkers prefer the taste of the new brew over the current UK No.1 mainstream lager*. 

Brewing for a better today and tomorrow

With climate change policies high up on many voter’s priorities, Carlsberg will also be reminding Brits as to how the brewer continues to ‘brew for a better tomorrow’ with the introduction of more sustainable packaging. Last year, the brewer introduced the innovative new ‘Snap Pack’, pioneering technology that uses small glue dots to hold cans together rather than traditional plastic rings, a change that will see Carlsberg reduce its plastic usage globally by 76%. 

*Cardinal Brew Research, Dec 18.  Sample: 160 UK lager drinkers, aged 18-54

Carlsberg bus route

The CUK bus will be at the following locations:

  • Tuesday 10th December – King Cross Plaza, Euston Road, N1C 9AL 12 midday – 8:00pm
  • Wednesday 11th December – Charing Cross station, 40 Strand, London WC2N 5HX 12 midday – 8:00pm

Media contact

Please address enquiries to:

PR & Communications Executive

Kathrine Reippurt Nielsen

Tel 075 4465 7632 Email kathrine.nielsen@carlsberg.co.uk