Carlsberg UK’s premium world beer, Mahou, will celebrate its 125th Anniversary with a special pop-up bar in Regent’s Place in London’s West End on 30th and 31st July.
Spain’s number one beer¹ will be bringing the best of Madrid to London for two days. La Plaza - a bar and street food experience - has been designed to embody the brand, its Madrid heritage and premium quality. Working with some of London’s finest Spanish restaurants including; Iberica, Camino, Mas Q Menos and the Queen’s Head and Artichoke, La Plaza will offer members of the public tapas style street food exclusively created to pair-perfectly with Mahou and its five-star taste.
Entry to La Plaza will be free and as well as the authentic Mediterranean menu items, the experience will include live Spanish music, and visitors will be invited to spin the Mahou Five Star Wheel in order to be in with a chance of winning prizes. Prizes up-for-grabs include Spanish cooking masterclasses, authentic food packages, and dinner and drinks at some of London’s leading restaurants involved in the activity.
David Scott, Director of Brands and Insight at Carlsberg UK commented: ”This year, Mahou celebrates 125 years and La Plaza has been created to bring the brand’s rich history and quality credentials to life.
”The premium qualities of Mahou are an ideal match with the authentic flavours of Spanish tapas. Whatsmore, the Spanish style of dining with groups of friends and family, perfectly embodies the culture that surrounds the Mahou brand.”
Mahou La Plaza will open on the 30th and 31st July, 12.00 – 8.00pm in Regent’s Place, Triton Square Mall, London NW1 3HF.
¹Canadean Beer Market Insights June 2015