Joshua Tetley & Son, one of Britain’s oldest and best loved ale brands, is launching new Tetley’s No.3 Pale Ale.
Available in cask only from May, the recipe for the brew has been inspired by the original recipe for Pale Ale which was initially brewed 150 years ago in 1868, and selected from Tetley’s extensive beer archive spanning over 200 years.
Tetley’s No.3 Pale Ale is being exclusively brewed in its original heartland, by the team at Leeds Brewery, in partnership with Tetley’s brew masters. Giving drinkers a unique taste of the 19th century, Tetley’s No. 3 Pale Ale (4.2% ABV) features a logo inspired by its original logo created in the 1800s and is unusual for a pale ale by modern standards as it uses entirely English hops to create a full flavoured, crisp and refreshing beer. English Pale Ale malt is used to provide body and colour and a mixture of Pilgrim, Brewers Gold and Goldings hops provide bitterness and aroma – giving a surprisingly modern taste that today’s drinkers will enjoy. Pulling this combination together is Tetley’s unique double yeast strain which creates the brand’s distinctive, timeless taste and balances well with the recipes hop character.
Emily Hudson, Brand Manager for Tetley’s comments: “We recognise the affection and support for Tetley’s that still lives on across the country, particularly in Yorkshire and the brand’s home city of Leeds. With this in mind, we felt it was a fantastic opportunity to team up with Leeds Brewery - one of the region’s leading brewers - to recreate the recipe within a mile of where it would have originally been brewed 150 years ago.
“Tetley’s is on an exciting journey and we are thrilled to be re-invigorating such an amazing brand – with its almost 200-year-old brewing heritage. It was one of the most innovative beer brands of its day from brewing with a distinctive double yeast strain, to the brand’s invention of stainless steel Yorkshire squares (versus stone or slate). No.3 Pale Ale and Tetley’s new visual identity marks the start of an exciting new chapter for the brand.”
Of the project, the founder of Leeds Brewery Sam Moss comments: "As passionate brewers, when we were approached with the opportunity of attempting to create a beer inspired by a 150-year-old recipe from the Tetley archives in Leeds, it was a challenge that our brew team were delighted to accept. It’s been an exciting process and we’re thrilled not only with the quality and flavour of the beer, but also with how faithful we’ve managed to remain to the original recipe.”
One of Britain’s oldest and best loved ales was brewed in Leeds at Tetley’s Brewery for nearly 200 years and has a strong and proud history that is synonymous with the city. Tetley’s still lives by its founder Joshua Tetley’s mantra ‘quality pays’ and centuries on still produces its signature double strain yeast, giving Tetley’s beers their unique taste.
In 2018, Tetley’s is looking to the future and is rolling out a new logo and branding, a new interpretation of the Tetley family’s coat of arms, using symbols inspired by their previous business as maltsters and used in the company’s original logo for the first 100 years of its existence.
Joshua Tetley & Son Ltd. is a wholly owned subsidiary of Carlsberg UK.
Carlsberg UK brews and sells premium quality beers, including Carlsberg, Carlsberg Export, Poretti, Grimbergen, Celia and Tuborg, as well as holding the UK brand licence for San Miguel, Mahou and the Brooklyn Brewery craft beer portfolio. To find out more about the company, its brands, sustainability work and how to become a customer, visit: www.carlsberguk.co.uk.