Carlsberg UK’s Christmas Trade Shows, featuring 50 of the best suppliers in the business, attracted more than 1500 attendees across its four shows in London, Leeds, Manchester and Stoneleigh.
Following the 30th anniversary of Carlsberg UK’s annual Christmas trade shows in 2015, this year’s events took place during September and October, giving guests a wealth of opportunities to help support and grow their businesses. At each event attendees were able to gain specialist knowledge and insight from key suppliers and producers, try new products from the beer, cider, wine, spirits and soft drinks categories, and also meet influential contacts across the industry.
Suppliers in attendance included Diageo, Britvic, Accolade Wines, Hatch Mansfield and Bacardi – amongst other leading names. The events also enabled guests to discover more about the many products within Carlsberg UK’s growing portfolio. Here, they had the opportunity to join a tutored tasting at the ‘Crafted’ hub from one of the UK’s leading beer writers, Pete Brown, and sample various brews within Carlsberg UK’s premium cask ale range, Tapster's – where they could also meet beer sommelier, Annabel Smith, at pop-up pub, ‘The Tapster’s Arms’. Annabel was on hand to provide newcomers to the cask category with a tutorial on setting-up a cask ale offering.
Carlsberg UK’s newly-launched craft cider, Bad Apple, and American pale ale, Shed Head were also available to sample throughout the shows – alongside Spain’s number one beer, Mahou, and Italy’s fastest growing beer, Poretti. Wine specialist, Louise Boddington, assisted at the Crown Cellars wine bar, to help customers select the right wines for their venue.
Paul Waller, Director of Third Party Brands at Carlsberg UK said: “The Christmas trade shows enable our customers to receive top deals on our extensive range, alongside bespoke support to make the Christmas and New Year trading period as successful as possible. It’s the 31st year that we’ve held these shows, and we were thrilled to welcome over 1500 visitors. It’s another element of support that Carlsberg UK provides, and it’s fantastic that we’re able to continue hosting these.”
Throughout the 2016 trade shows, attendees were also given the opportunity to participate in a charity raffle, to raise funds for Prostate Cancer UK.