Carlsberg UK has launched ‘Three Lions Ale’ for UEFA EURO 2016™, as the brewer continues its support for the nation’s pubs and bars this summer.
The 4.1% ABV golden ale will be available for the duration of the tournament and is supported with a bespoke pump clip featuring the England team’s official three lions emblem, behind a golden scroll reading ‘The Three Lions’.
Liam Newton, Vice President Marketing for Carlsberg UK, said: “Three Lions Ale is one of the many ways we’re helping pubs and bars to capitalise on the optimism and excitement of the nation in the build-up to and throughout the tournament. If publicans want a talking point on the bar then this is the ale for them.”
Carlsberg is putting pubs at the heart of its Official Beer sponsorship of UEFA EURO 2016™ and the England team, and recently launched a new online film set in a pub, titled ‘Substitute Pessimism for Optimism’, which encourages England fans to get behind the national team.