In the 48 hours since England knocked Columbia out on penalties and Gareth Southgate put the demons of Euro 96 to bed, Carlsberg have created a campaign that includes influencers, digital London bill boards, a pub offer and unique Twitter entertainment to ease the tension around the imminent England v Sweden Quarter final match in a way that only Carlsberg could - with an injection of Danish humour.

Carlsberg in London

An out-of-home digital (DOOH) advertising campaign will see Carlsberg adverts hit the big screens in Leicester Square in support of the England team, with a dose of good humour at the opposition's expense.

Carlsberg on Social

World Cup @ Greene King

Get the Carlsberg chilled, and enjoy the in-play commentary. Tell your friends—#itscominghome​