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Carlsberg Get Behind Three Lions in their Final World Cup as Official Beer Partner

Carlsberg are helping get the nation behind the Three Lions ahead of their huge Quarter Final match against Sweden.

In the 48 hours since England knocked Columbia out on penalties and Gareth Southgate put the demons of Euro 96 to bed, Carlsberg have created a campaign that includes influencers, digital London bill boards, a pub offer and unique Twitter entertainment to ease the tension around the imminent England v Sweden Quarter final match in a way that only Carlsberg could - with an injection of Danish humour.

Carlsberg in London


An out-of-home digital (DOOH) advertising campaign will see Carlsberg adverts hit the big screens in Leicester Square in support of the England team, with a dose of good humour at the opposition's expense.

Carlsberg on Social

The activation will also have a life on social media. From 4pm today right through to the dying minutes (or penalties) of the game, Carlsberg will be offering unique content to engage fans, including a surprise appearance from a Swedish friend on Twitter:

World Cup @ Greene King

Jeff Stelling has also teamed up with Carlsberg and Sport Bible at a Greene King pub in Winchester as part of an Instagram activation. Across the Greene King estate EXPORT has increased visibility during the World Cup through in-pub activation and Carlsberg, through the Greene King Season Ticket app where a free pint is available on download. You can download the app here: https://www.greeneking-pubs.co.uk/season-ticket/carlsberg/

Get the Carlsberg chilled, and enjoy the in-play commentary. Tell your friends—#itscominghome​

Media contact

Please address enquiries to:

Carlsberg UK Press Office Team

Fleet Street Communications

Tel 0203 567 5800 Email carlsberguk@fsc.uk.com