Chief executive officer (CEO), since 2019.
Tomasz joined Carlsberg UK having led Carlsberg Poland for six years and achieve significant progress in the region. His long and varied experience in FMCG includes tenure at P&G as MD in the Baltics and VP Sales, Marketing & Distribution for SAB Poland. He also spent four years as CEO for ING Insurance & Pension, Poland.
Vice president, on trade business unit, since March 2019.
Alistair joined Carlsberg UK in 2017 from Premier Foods, where he was sales director, responsible for sales, category development and value management. Prior to this, he spent 14 years at Cadbury; latterly in a number of customer sales roles and also leading the customer marketing team, where he drove development of the confectionery category strategy for the total UK organisation.
Vice president of corporate affairs since 2012.
Bruce joined Carlsberg UK having spent 18 years at Bacardi Brown-Forman Brands, where he held senior roles in sales, marketing and corporate affairs. Bruce sits on a number of industry bodies, including British Beer & Pub association. Bruce is also responsible for our Government Relations & Public Affairs globally.
Vice president, marketing, since 2016.
Liam joined Carlsberg UK having led major branding projects at global agency Landor. Prior to this, Liam was marketing director at, Bacardi Brown-Forman, overseeing the growth of Grey Goose and Bombay Sapphire; ABInBev, leading the charge on Stella Artois and the integration of Beck’s beer.
Vice president, production, since 2016.
Pete joined Carlsberg in 2011 as head of brewing & processing following ten years with ABInBev. He has guided the ongoing development of brewing & production ever since. Pete is one of just a handful of people to have won the prestigious JS Hough award, following the completion of his IBD (Institute of Brewing and Distillers) Master Brewer qualification in 2010.
Vice president, off trade sales, since March 2019.
Since joining Carlsberg UK, Chris has led the Independent Free Trade and off-trade customer planning function, covering crucial areas including sales capability, sales reporting and sales operations. Prior to joining Carlsberg, Chris worked for Mondelez and fulfilled a number of leadership roles across national accounts, field sales, customer marketing and category planning.